Data Analytics
Overview
The data analytics specialization prepares students for one of the most influential fields in today’s economy. Data analytics is the foundation of how modern organizations make decisions—transforming raw data into insights that drive strategy, innovation, and competitive advantage. It is also the engine behind artificial intelligence, meaning strong analytics skills are essential not only for today’s careers, but for the AI-powered workplaces of tomorrow.
In this program, you learn by doing. You’ll work hands-on with tools and techniques used in industry, including:
- Python
- SQL
- Statistics
- Data visualization
- Artificial intelligence
- Big data technologies
Along the way, you’ll apply what you learn to real business problems and explore electives that connect analytics to areas like finance, marketing, supply chain management, and information systems. Because of its versatility, the data analytics specialization pairs seamlessly with these other business specialties, making graduates highly valuable to organization decision-making and success.
Students are encouraged to gain valuable experience through internships that build confidence, professional networks, and a clear pathway into the workforce. You’ll also have opportunities to earn industry-recognized certifications, such as CompTIA Data+, to demonstrate your skills to employers, and to join dynamic student organizations such as the Association for Information Systems.
Graduates pursue roles such as:
- Data analyst
- Business intelligence analyst
- IT analyst
- Junior data scientist
- Operations analyst
- Analytics consultant
If you’re interested in solving problems, working with technology, and shaping the future of business and AI, the data analytics specialization at SIUE can help you get there.
